Raffa Manieri Academy
Raffa Manieri Academy: promoting women’s football in Italy!
The goal of the Raffa Manieri Academy has always been clear: to give an opportunity to girls who want to play football together with boys, to create inclusive environments where diversity becomes an opportunity, to boost women’s football in Italy.
With the Raffa Manieri Academy we help clubs to create a women’s football sector based on our Mixed Team model, the methodology we have developed through years of experience and research. Our training programme also includes the preparation of coaches and support for parents, by organising periodic meetings for them where they can meet with experts in the field.
We organise Open Days, summer camps and collaborate with schools, where we can share testimonies or create more structured educational projects based on motor activities and awareness-raising on the development of team spirit and fair play.
The genesis of the Academy
The Raffa Manieri Academy was born in 2017. It all started from an intuition of my brother Riccardo while I was playing for Bayern Munich and starting to be better known in Italy as well. I must say that I have never been a social media person, because I don’t like to show off. However, he made me think: exposing myself could help a lot of little girls, my figure could be an example for girls who wanted to follow a path in football. In fact, more and more girls were coming to Arzilla Calcio, the club in Santa Maria dell’Arzilla (a hamlet of Pesaro), where I started and of which my father is president, and in which the Pink Arzilla format had already been developed since 2015, dedicated precisely to the development of women’s football and the breaking down of cultural and structural barriers.
The first platform I opened was Facebook. Riccardo was already projected on my post-competition role, while I struggled more with the idea of being a professional athlete. At first I opposed the Academy project, I was not ready for the change. In my head I was still a sportswoman: I thought about performance. My brother opened my mind, helped me to understand the importance of building an outlet for myself after football and to realise a unique project that would allow me to bring my experience to any club and association, in Italy and abroad, without constraints.
If I was eventually convinced it was thanks to Riccardo, my parents and all those who believed in the Academy from the start, like Francesco Marcucci, who was in charge of it with me. When I stopped playing in 2020 I came back to Pesaro and took matters into my own hands. I threw myself into it body and soul, also because after ten years Francesco had been called elsewhere for a position he couldn’t refuse. I think that was when the sense of responsibility was really born in me to continue shaping the Raffa Manieri Academy of today.
Development of our methodology
I became technical manager of Arzilla Calcio, carrying on the work done with Francesco: I managed the coaches, the parents, the children. The Pink Arzilla girls were having a lot of success, so much so that the women’s Under-15s had just been born and the Under-17s would soon arrive. Touching so many aspects with my hands, I realised that I really could make a difference with the Academy. And to do so I could start from my career, from the experiences I had had as a player in Italy, Europe and around the world. And then I could draw heavily from Arzilla Calcio, where we had boys and girls playing together.
The Pink Arzilla girls were the pilot project of the Raffa Manieri Academy: the situations we faced every day allowed us to create a model, a methodology that could also be replicated in other clubs. It was not easy, but it was beautiful, stimulating, formative. We had nothing written down, no set rules: we solved problems as we saw fit, using our skills, interfacing with parents, coaches, boys and girls. We were growing too, we were allowed to make mistakes and learn from them.
We were lucky: the Santa Maria dell’Arzilla camp is surrounded by nature, there were no people coming to see, we could work in peace. The downside is that in a small town the mentality is narrow, it is more difficult to spread innovative ideas. We received criticism from the outside, we were afraid we couldn’t protect the girls. For example, there were parents of boys who wanted to take their children away because girls also played. Everything we experienced allowed us to create a protocol that was not so much about football but about social aspects.
Open Days, summer camps and training for other companies
With the aim of making ourselves known and showing our work in the field, we have organised several Open Days and summer camps. The latter in the current format take place over three weeks, one of which with overnight accommodation. They are open to everyone: children, coaches, educators, boys, girls, schools. They were further bets, but now I can say that we have won them, because many parents have shaken off their prejudices and enrolled their sons and daughters in football with us.
At the same time, we made ourselves available to clubs to take the model we had developed outside, to promote women’s football in Italy and to help other clubs create a women’s football sector. I presented myself as an athlete, Francesco Marcucci as technical manager. We still offer this service today. Thanks to all the initiatives we put in place, the Raffa Manieri Academy has slowly reached a structured version and has been enriched by people and professionals who believed in the project and wanted to be part of it.
The Mixed Team method
The Mixed Team is the beating heart of the Raffa Manieri Academy. Let’s start with a premise: boys and girls have no problem playing together. It is adults who have prejudices and pass them on to their children, who then end up developing certain ideas. I can say this with certainty from my own experience: for a long time I was the only girl in an all-male team. For my teammates I was just ‘the Raffi’. They saw no difference between me and them. When I was very young, we even took showers all together.
The mixed gender formula has never been very popular in Italy. It is widespread in countries where the socio-cultural contexts are more advanced and favourable, like in Germany, where I saw with my own eyes how common it was to see boys and girls on the field together. The same happens in the rest of Europe, thanks to precise policies implemented by UEFA, in Oceania and in North and Central America.
We proposed it at Arzilla and then it became the core of the Raffa Manieri Academy. The Mixed Team represents added value from a technical and behavioural point of view for everyone, boys and girls alike. Technical because the girls get to grow more footballingly. Behavioural and social because we ensure that the figure of a girl, a woman, playing football is more and more accepted, right from a young age. It is an important path also and above all for the boys, who assimilate certain principles and get used to considering girls as a strength, on and off the pitch. For the clubs that implement the Mixed Team model there is also a structural advantage, as they have the possibility to manage everyone homogeneously at the technical level.
The Pink Arzilla are living proof of how the Mixed Team method works. Today at Arzilla it is normal to see boys and girls playing together, talking to their parents, joking with each other. Indeed, the best thing is to see them socialising, laughing, supporting each other.
The Academy staff
The staff of the Raffa Manieri Academy is composed of professionals who believe in the project and share its values.
The qualifications of the technical staff
- Uefa A
- Uefa B
- Uefa c
- D licence
- Football observers for professional football clubs
- Athletic trainer
- Graduates in Physical Education
- Level E
- Sports Director